YOUTUBE.COM. 'BMW - 1 Series Advert (07/05/07)'. Available at: http://www.youtube.com/watch?v=7adPhli-SyE [Accessed 23/04/09]
I find this advert absolutely fascinating.
Some of the effects remind me of a very early pop video, with the kaleidoscope effect and simple inverted images.
The addition of graphic marks and pattern brings it up-to-date (for the time it was released, circa 2004).
The image of the wobbly newborn foal is slightly uncomfortable to watch - not just as it struggles to stand but also the eerie way it's duplicated and superimposed on a very clinical white background.
The combination of organic images mixed with images of high-tech, mecahnical BMW detailing works well.
The effect of pattern created from repeats of the organic images is visually interesting and was cutting-edge style wise at the time of creation.
The rhythm of the moving images and the audio track compliment each other perfectly.
Ad details...
Agency: WCRS / Music: The Prodigy - You'll be under my wheels
VISIT4INFO.COM. 'BMW Car Range - BMW 1 Series' (31/07/04). Available at: http://www.visit4info.com/advert/BMW-1-Series-BMW-Car-Range/16404 [Accessed: 23/04/09]
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