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Originally started as a private study journal for my MA, this blog has grown to become a place where I can share the thoughts, influences and creative experiments that are inspiring and informing my work as a designer and creative problem-solver.

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Thursday, 30 October 2008

BMW & The Prodigy


YOUTUBE.COM. 'BMW - 1 Series Advert (07/05/07)'. Available at: http://www.youtube.com/watch?v=7adPhli-SyE [Accessed 23/04/09]

I find this advert absolutely fascinating.

Some of the effects remind me of a very early pop video, with the kaleidoscope effect and simple inverted images.

The addition of graphic marks and pattern brings it up-to-date (for the time it was released, circa 2004).

The image of the wobbly newborn foal is slightly uncomfortable to watch - not just as it struggles to stand but also the eerie way it's duplicated and superimposed on a very clinical white background.

The combination of organic images mixed with images of high-tech, mecahnical BMW detailing works well.

The effect of pattern created from repeats of the organic images is visually interesting and was cutting-edge style wise at the time of creation.

The rhythm of the moving images and the audio track compliment each other perfectly.

Ad details...

Agency: WCRS / Music: The Prodigy - You'll be under my wheels

VISIT4INFO.COM. 'BMW Car Range - BMW 1 Series' (31/07/04). Available at: http://www.visit4info.com/advert/BMW-1-Series-BMW-Car-Range/16404 [Accessed: 23/04/09]

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