Snog

I've had these pictures bookmarked since I first came across them in June. Created by Ico Design and Cinimod Studio, Snog sells frozen yogurt.

Columbian architect Pablo Uribe and his US-born business partner Rob Baines '...wanted it to be British, fun, young and edgy,' says Ico Design's in-house writer Gerard Ivall, 'and that's where the name came from.'Visually, this has been translated into a 20 m2 space which aims 'to evoke the feeling of summer', says Uribe. Hence the floral wall graphics by Ico's Japanese illustrator Akira Chatani, and Cinimod's bright, stylish interiors.Marcel Wanders' Shitake latticed stools sit on 'English lawn' vinyl flooring, and are illuminated by a digital 'sky'.

Cinimod director Dominic Harris sees the ceiling as key to creating the 'perpetual summer' feel. 'More than 3000 individually controllable LEDs are deployed behind a Barrisol stretched plastic ceiling to create a bright, lightbox video surface,' he says. 'Digitally captured and manipulated clouds move gently above the store, their colour and speed determined by the time of day.'

Reference:
DOWDY, Clare. 2008. ‘The Taste Test’.
Design Week, 23(25), pp. 18-19.