This ad was on our screens around three years ago now, but it stuck in my mind. I've only been able to find the version I wanted in Spanish but the voiceover's not the bit I'm interested in.
The concept is of a commercial premises which changes around the clock - from coffee shop to clothes boutique to restaurant.
I love the idea of having a multi-purpose premises which can so easily change to suit the moment. The way the displays and furniture change with each business reminds me off a Swiss army knife; it's the ultimate in maximising valuable high-street space.
I doubt there's much commercial or marketing mileage in the idea but it would be fun to play with it a little, to see where it could lead.
YOUTUBE.COM. 'Zurich - Because change happenz - Tienda (26/04/2008)'. Available at: http://www.youtube.com/watch?v=3XbtvrWhNK8 [Accessed 23/04/09]
Here's what I can find out about the production of the ad...
Creative Agency: Publicis / Producer: Mungo Maclagan / Director: Stylewar / TV Producer: Daniela Berther / Creative: Sacha Moser, Tim Hoppin / Production Co: Stink, Smuggler (USA) / Photography: Mungo Maclagan / Music: Spacetrain
VISIT4INFO.COM. 'Zurich Financial Services - Zurich Insurance What Happens ?' (04/03/06). Available at: http://www.visit4info.com/advert/Zurich-Insurance-What-Happens-Zurich-Financial-Services/30653/1 [Accessed: 23/04/09]
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